Introduction

We web designers find ourselves in situations where there’s plenty of opportunities to build fast and cheap sites with no reverence for craft or the relationship we build with our audience. The reward for companies that connect with customers’ emotions in a positive way can be substantial. How can we identify the powerful motivators that lead to making those connections? . Emotional design can influence those motivators, paving the way to competitive advantage and growth.

Definations

A design is a plan or specification for the construction of an object or system or for the implementation of an activity or process, or the result of that plan or specification in the form of a prototype, product or process - Wikipedia

Emotion is a strong feeling deriving from one's circumstances, mood, or relationships with others. - Oxford dictionary

see here for lists of emotions

User Experience is the pleasure a user derives in using your product - Jhud

How is Emotion Connected to Design?

Everything around us has been designed in some way and all design ultimately produces an emotion. We experience an emotional reaction to our environment moment-by-moment: a like or a dislike, elation, joy, frustration. We ‘feel’ it. It’s personal.